C1 Film
Wednesday 13th February
Film Industry
LO: To research key terminology and context surrounding the film industry
- Franchise - A series of films that have the same or similar titles and are about the same characters
- Distributor - A person responsible for the marketing of a film
- Hollywood major - Production and distribution companies that release a substantial number of films annually
- Teaser - A short, edited promotional video to generate interest in an upcoming film and announce its release date
- Montage - A film editing technique in which a series of short shots are sequenced to condense space, time and information
- Ensemble cast - One that comprises many principal actors and performers who are typically assigned roughly equal amounts of screen time
- Tentpole film - A program or film that supports the financial performance of a film studio, television network or cinema chain
- High-concept - Based on an easily pitched, succinct plot
- Enigma - A mystery within a film.
- Which are the Big 5 major Hollywood studios? Walt Disney Pictures, Warner Bros. Pictures, Paramount Pictures, Universal Pictures, Columbia Pictures
- What is the main aim of a film marketing campaign? Connect to those audiences, get them excited, buy ticket, guarantee the success of your film
- What marketing techniques are often used? Trailers, Posters, Leveraging social media, using influencer marketing, and planning publicity stunts or immersive experiences.
- What information does a film poster need to convey? The genre, tone, mood and message of your film
- Whats the difference between a teaser poster and a theatrical poster? Find an example of both for a recent film. A theatrical poster must contain all the official contract credited listings, a teaser poster does not.6. Name a recent film franchise. Guardians of The Galaxy
James Bond
- Writer - Ian Fleming
- Inspiration - The writings of William Le Queux
- Timeline of films -
- Typical storylines - The main villain often captures Bond and, rather than kill him quickly, attempts a slow and protracted death, from which Bond always escapes.
- Typical target audience - 14 - 50 year old males
- Any interesting facts and statistics - In the novels, James Bond became 007 at 38
Wednesday 5th March
Distribution and Marketing
Do Now
1. Planning storyboard and all production elements
2. Shooting of the film
3. Editing of the film
4. EON Productions
5. One conglomerate owns all the means of production distribution and exhibition
Distribution is the process of making copies of the film.
Films may be shown at festivals to persuade distribution companies to take on their films.
Sometimes a conglomerate will delegate the distribution to a smaller company they own, called vertical integration
Distributors need to work out and stick to budgets and consider release dates and theatrical windows.
1. Who were the UK and USA distributors of No Time To Die? Universal Pictures and United Artists Releasing
2. Are they part of a conglomerate? Universal Pictures is a conglomerate whereas United Artists Releasing is not.
3. Does that mean that the film's production and distribution is vertically integrated? Yes
4. 20th December 2021 in UK, 21st December 2021 in US, available digitally from 9th November 2021
5. It was going to be released at Easter, then Winter, then the pandemic was started.
Movies use:
Trailers
Posters
Celebrities
Festivals
Wednesday 12th March
Marketing and Promotion
Do Now
1. The process of making copies of film
2. Universal Pictures
3. Universal Pictures Amazon
4. April 2020
5. December 2021
LO: Explore the marketing methods in NTTD.
Explain why the delayed release of 'No Time To Die' was an issue for the team behind the movie.
The delayed release meant that the initial marketing strategies cost a lot and were then worthless. The marketing ended up costing more as it had to be marketed for longer to maintain hype. Advertisements or products in the film were not up to date, and had to be re-edited (e.g. tech).
World premier at Royal Albert Hall in London on 28th September 2021 and was released in cinemas on 30th September 2021 in the UK and 8th October in the US
Soundtrack by Billie Eilish on Interscope (owned by Universal). Star appeal, synergy, convergence
Bond Radio - Pop up station for week of release with music across all films. Iconic and synonymous
Teaser - Action, fast paced, reminded of Bond
Heineken - Humour + action, fame of Bond
Music - Radio station, Billie Eilish
Wednesday 19th March
Circulation and Regulation
Do Now
1. Promoting a film
2. Due to the COVID pandemic
3. Posters, Trailers, Collaborations with other brands
4. Billie Eilish
5. Pop up radio station for the week of release.
LO: To explore circulation and regulation in the film industry.
Circulation - Exhibiting (showing) the film over a range of different media platforms, used to only be cinema release, digital technology evolution expanding ways we watch films
Exhibition - Cinema release, then DVD release, pay per view/video on demand, DVD and PPV/VOD release simultaneously as audiences are more demanding, free to air television
Change in ways we watch film, Netflix, Amazon Prime, streaming services, films more accessible, digital copies on devices, streaming and digital video (SDV)
1. A month
2. $774.3 million
3. No, digital download a month after, DVD a month after that
4. New Years Day 2023
5. Yes, Apple TV, Google Play, Amazon Prime, Youtube
6. Very
Film and video releases in Britain are tightly regulated, age restrictions on all commercially released films by the BBFC, some expected to be cut or altered to conform to guidelines
Classifying films considers context, themes, tone and impact, depiction of discrimination, depiction of drug use, depiction of sex and nudity, use of language, depiction of threat and violence, depiction of imitable behaviour
1. 12A for cinema and 12 for home entertainment due to moderate violence and infrequent strong language
2. Anyone can watch it in the cinema in theory, if an adult is present
3. Digital age ratings are ratings on digital copies of films on home devices or streaming platforms
A 12A is milder than a 12, and is used in order for a trusted adult to choose whether the child can handle the content within the film. Whereas a film is firm, and just crosses the threshold in either language or violence, to the point where it has to sternly be chosen by the regulators.
Wednesday 2nd April
Improvement Week
Do Now
1. A type of media platform Collection of organisations regarding a specific media platform
2. Film, Radio, Gaming
3. The people who are exposed to media content
4. Children
5. 1
EON Productions produced No Time To Die
An example of convergence is No Time To Die being accessible to watch on phone.
The Heineken advert presents James Bond as more important than the actor, Daniel Craig; as he is recognised for the role instead of the actor. This highlights the James Bond brand, and therefore increases hype for the film. Also, within the advert, it includes brief snippets of action, almost like a secondary teaser for the content in the film, which will boost the appeal for those interested in action. Due to Heineken being alcohol, the advert is appealed towards adults, and therefore boosts the audience despite only being a 12A. Also, the fact that James Bond chooses Heineken over his traditional martini in the trailer, emphasises the quality of Heineken, and therefore No Time To Die.
Wednesday 23rd April
Audience Appeal
LO: To explore the uses and gratifications of films
Do Now
1. The process of a film being shown over a variety of media platforms
2. Last Cinema, DVD, Free to air TV
3. 3 months 1 month
4. 12A
5. Age classification is a guideline on a film on which age groups are allowed to view it. To secure a wider/younger audience but not put off adults
Personal Identity
Media products allows audiences to find role models and other people with similar values
Use of media to reinforce personal values by coming closer to similar and desired people/products
Information
Any information can be learned through different forms of media
Media allows the audience to gain an insight into other people's lives
The media keeps the audience informed with current events
People can acquire information, knowledge and understanding through media products
Entertainment
Use of media to escape the humdrum of their boring everyday lives
Access media forms to forget about worries and troubles for a while
To give a sense of happiness and release from the daily 'grind'
Social Interaction
The ability of media products to produce a topic of conversation between other people
Media products allows the audience to break down barriers of time/distance to communicate with others
Social Interaction
Gaming
Social interaction of the uses and gratifications theory applies to gaming, for a variety of reasons. Many games include multiplayer modes in order to directly appeal to this. This allows people to connect with each other, despite barriers created due to time or distance, especially with games that do not take up too much time. The fact that most games include action and exciting events, sparks topics of conversation between people online and in real life. This also applies to reconnecting with old friends or family members, as teamwork and bonding are prominent themes in video games. This shows that social interaction of the uses and gratifications theory applies to this, as people can interact online and offline, talking on or about video games, despite barriers that daily lives create.
Wednesday 30th April
Audience Appeal
LO: To apply uses and gratifications to NTTD
Explain how the audience would find 'personal identity' from the trailer.
Within the short amount of time, a variety of characters are established. Many of these characters are represented as 'good' and have appropriate views. Therefore, when watching the trailer, people will naturally be drawn towards at least one of these characters, and therefore makes them more likely to want to watch the film. The characters within the trailer may also be seen as role models, especially for the younger audiences (as the film is 12A). This links to personal identity of the uses and gratifications theory, as the audience can learn about themselves by engaging with the trailer.
The theory of uses and gratification identified entertainment as appeal to the audience because the trailer utilises action and gun fights to keep the audience engaged. We can see this in NTTD trailer through the scene with the car, with the machine guns on the headlines. The sound and the tension within the scene, makes it perfect for the trailer, as it supplies the audience with escapism from their real lives, as cars like this do not exist/are not available in everyday life, nor do we face as much action. This shows that the theory of entertainment in the U&G applies to the NTTD trailer, because the audience stays engaged due to the constant switch of mood and emotions, which invoke feelings that make the audience want to feel more, and therefore watch the film.
The theory of uses and gratification also identified information as appeal to the audience, because the trailer informs the audience on the premise of the film, and vital contexts to the characters. We can see this in the NTTD trailer through the variety of characters shown in quick succession. For those who have never seen any James Bond content, this informs them of his demeanours and values, along with some already established side characters. For people who have seen James Bond before, there are a wide range of new characters which need to be introduced by the trailer, so that the audience already know their importance to the plot. This shows that the U&G applies to the NTTD trailer, as they learn about new and exciting characters and plot information.
Wednesday 7th May
Film Industry Audience Expectations
Do Now
1. Trailers, posters, adverts
2. There are a wide range of characters for audiences to relate to
3. It has a lot of action and interesting dialogue.
4. It educates people on what was in trend at the time of release.
5. People can talk about the film on social media
LO: To consolidate our knowledge of the film industry.
Trailers for recent films
Franchise logo
Images from the films
Links to a store to buy merchandise
Links to social media platforms
Designing Bond
Why would having the same actors from previous films be appealing to fans?
Having actors from previous films is appealing because it creates contrasts in their performance and costumes. James Bond from one film to the next, partakes in many different scenarios in many different outfits. However, once these ideas have run dry, new actors are brought in to keep it fresh. Having the same actors also creates a familiarity with the franchise, especially if you already enjoy their work.
Why might Phoebe Waller Bridge's involvement encourage others to watch the film?
Having her involvement in the film, will bring in more female audiences. This is because there are new perspectives on the film, and therefore (in theory), less of the male gaze theory. This also makes the character's behaviour more realistic, as there are more people on the script who can relate to different characters, as opposed to before.
How do Bond conventions appeal to the audience?
The opening action scene instantly gives the audience an idea of what the content of the film will look like, and the important characters within it. This being a convention in all of the films, makes it so the audience are anticipating and expecting this action-packed scene, and pleases them when it arrives, especially to the caliber it is in NTTD.
Wednesday 14th May
Film Industry Exam Structure
Do Now
1. EON Productions
2. Universal Pictures
3. 12A
4. 12
5. 12A allows younger children to watch it, while still having appeal to older people.
3a) Name one of the companies that produced NTTD. [1]
EON productions
3b) Briefly explain what a media conglomerate is. [2]
A media conglomerate is a company which owns many other companies for different purposes (e.g. production, distribution). Such as Disney or Warner Bros.
3c) Briefly explain what convergence is.
Convergence is multiple media products coming together to make a new whole. This applies when accessing media over a variety of platforms (e.g. watching films on laptops, tv, phones or tablets).
Explain how films use technology to reach audiences and promote the film. Refer to NTTD to support your points.
Films use technology to reach audiences and promote the film because it is rapidly evolving and easier to access. For example, in the build up for No Time To Die's release, many trailers were released. These trailers could be accessed on platforms such as Youtube, and across a range of devices. This also links to convergence, and the benefits that it brings to the industry. This is relevant, as more people gain knowledge of the film, and those who had prior knowledge, have more anticipation built by previewing the film's content. One of these trailers were also shown at the Super Bowl, which is accessible in person and is televised. Due to the popularity of the Super Bowl, and the nature of the event, a much wider audience is established through the technology used within it. Another example of this is Billie Eilish's involvement in the film. Using technology, the music featured in the film, and her other tracks can be accessed on almost all platforms. An example of these platforms are radio and any device with access to the Internet. Having this celebrity controlling the soundtrack, more people are influenced to attempt to engage with the film by using things like Spotify and Youtube, which will therefore lead to the trailers and advertisements.
4a) Identify two ways in which media producers categorise audiences.
Gender and age.
4b) Briefly explain how NTTD targets audiences.
12A rating
More focus on female characters than any other Bond films
Phoebe Waller Bridge's involvement
No Time To Die targets the audience through the 12A rating. The film's 12A rating allows younger audiences to watch it, as long as an adult goes with them. This therefore 'forces' adults to attend the film, and enjoy the more mature aspects of the film, therefore appealing the future films to them. The means that a wide range of ages are targeted.
4c) Explain why users visit the NTTD/007 website. Refer to the Uses and Gratifications theory in your answer.
The theory of Uses and Gratification identified entertainment as appealing to the audience because it allows them to escape their normal lives. By being able to engage with different pieces of Bond content, you can become immersed in the world, and therefore give a sense of happiness and escape from the daily grind. We can see this through the website through a variety of trailers and behind the scenes content from different films, which therefore gives an insight into the world of James Bond, and allows the films to be understood and enjoyed more by the audience.
Wednesday 21st May
Set Text and Expectations
Do Now
1. A company that owns other companies for different purposes (e.g. distribution, production).
2. When two things come together to make a new whole (e.g. cross-platform gaming)
3. Gender, Age, Ethnicity
4. Action, stunts, explosions, guns
5. Media that refer to: Personal Identity, Information, Entertainment or Social Interaction.
Do Now
1. Universal Pictures
2. Universal Pictures
3. Universal Pictures
4. Universal Pictures
5. Universal Pictures
19/3- Great notes and well structured on your blog. T: try to add some more explanation in your research to help develop your notes further.
ReplyDelete30/4- Great response. T: Another area of U&G to cover.
ReplyDelete