C1 Film

 Wednesday 13th February

Film Industry

LO: To research key terminology and context surrounding the film industry

• Franchise - A series of films that have the same or similar titles and are about the same characters
• Distributor - A person responsible for the marketing of a film
• Hollywood major - Production and distribution companies that release a substantial number of films annually
• Teaser - A short, edited promotional video to generate interest in an upcoming film and announce its release date
• Montage - A film editing technique in which a series of short shots are sequenced to condense space, time and information
• Ensemble cast - One that comprises many principal actors and performers who are typically assigned roughly equal amounts of screen time
• Tentpole film - A program or film that supports the financial performance of a film studio, television network or cinema chain
• High-concept - Based on an easily pitched, succinct plot
• Enigma - A mystery within a film.

1. Which are the Big 5 major Hollywood studios? Walt Disney Pictures, Warner Bros. Pictures, Paramount Pictures, Universal Pictures, Columbia Pictures
2. What is the main aim of a film marketing campaign? Connect to those audiences, get them excited, buy ticket, guarantee the success of your film
3. What marketing techniques are often used? Trailers, Posters, Leveraging social media, using influencer marketing, and planning publicity stunts or immersive experiences.
4. What information does a film poster need to convey? The genre, tone, mood and message of your film
5. Whats the difference between a teaser poster and a theatrical poster? Find an example of both for a recent film. A theatrical poster must contain all the official contract credited listings, a teaser poster does not.
   

   
   

   

   
   
   
   

   
   
   6. Name a recent film franchise. Guardians of The Galaxy

James Bond

• Writer - Ian Fleming
• Inspiration - The writings of William Le Queux
• Timeline of films - 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• Main characters - 

  
• Typical storylines - The main villain often captures Bond and, rather than kill him quickly, attempts a slow and protracted death, from which Bond always escapes.
• Actors who have played Bond - 

  

  
  
• Typical target audience - 14 - 50 year old males
• Any interesting facts and statistics - In the novels, James Bond became 007 at 38

Wednesday 5th March

Distribution and Marketing

Do Now

1. Planning storyboard and all production elements

2. Shooting of the film

3. Editing of the film

4. EON Productions

5. One conglomerate owns all the means of production distribution and exhibition

Distribution is the process of making copies of the film.

Films may be shown at festivals to persuade distribution companies to take on their films.

Sometimes a conglomerate will delegate the distribution to a smaller company they own, called vertical integration

Distributors need to work out and stick to budgets and consider release dates and theatrical windows.

1. Who were the UK and USA distributors of No Time To Die? Universal Pictures and United Artists Releasing

2. Are they part of a conglomerate? Universal Pictures is a conglomerate whereas United Artists Releasing is not.

3. Does that mean that the film's production and distribution is vertically integrated?  Yes

4. 20th December 2021 in UK, 21st December 2021 in US, available digitally from 9th November 2021

5. It was going to be released at Easter, then Winter, then the pandemic was started. 

Movies use:

Trailers

Posters

Celebrities

Festivals

Wednesday 12th March

Marketing and Promotion

Do Now

1. The process of making copies of film

2. Universal Pictures

3. Universal Pictures Amazon

4. April 2020

5. December 2021

LO: Explore the marketing methods in NTTD.

Explain why the delayed release of 'No Time To Die' was an issue for the team behind the movie.

The delayed release meant that the initial marketing strategies cost a lot and were then worthless. The marketing ended up costing more as it had to be marketed for longer to maintain hype. Advertisements or products in the film were not up to date, and had to be re-edited (e.g. tech). 

a)  

b) Land Rover, Crockett & Jones, Nokia, Heineken

World premier at Royal Albert Hall in London on 28th September 2021 and was released in cinemas on 30th September 2021 in the UK and 8th October in the US

Soundtrack by Billie Eilish on Interscope (owned by Universal). Star appeal, synergy, convergence

Bond Radio - Pop up station for week of release with music across all films. Iconic and synonymous

Teaser - Action, fast paced, reminded of Bond

Heineken - Humour + action, fame of Bond

Music - Radio station, Billie Eilish

Wednesday 19th March

Circulation and Regulation

Do Now

1. Promoting a film

2. Due to the COVID pandemic

3. Posters, Trailers, Collaborations with other brands

4. Billie Eilish

5. Pop up radio station for the week of release.

LO: To explore circulation and regulation in the film industry.

Circulation - Exhibiting (showing) the film over a range of different media platforms, used to only be cinema release, digital technology evolution expanding ways we watch films

Exhibition - Cinema release, then DVD release, pay per view/video on demand, DVD and PPV/VOD release simultaneously as audiences are more demanding, free to air television

Change in ways we watch film, Netflix, Amazon Prime, streaming services, films more accessible, digital copies on devices, streaming and digital video (SDV)

1. A month

2. $774.3 million

3. No, digital download a month after, DVD a month after that

4. New Years Day 2023

5. Yes, Apple TV, Google Play, Amazon Prime, Youtube

6. Very

Film and video releases in Britain are tightly regulated, age restrictions on all commercially released films by the BBFC, some expected to be cut or altered to conform to guidelines

Classifying films considers context, themes, tone and impact, depiction of discrimination, depiction of drug use, depiction of sex and nudity, use of language, depiction of threat and violence, depiction of imitable behaviour

1. 12A for cinema and 12 for home entertainment due to moderate violence and infrequent strong language

2. Anyone can watch it in the cinema in theory, if an adult is present

3. Digital age ratings are ratings on digital copies of films on home devices or streaming platforms

A 12A is milder than a 12, and is used in order for a trusted adult to choose whether the child can handle the content within the film. Whereas a film is firm, and just crosses the threshold in either language or violence, to the point where it has to sternly be chosen by the regulators.

Wednesday 2nd April

Improvement Week

Do Now

1. A type of media platform Collection of organisations regarding a specific media platform

2. Film, Radio, Gaming

3. The people who are exposed to media content

4. Children

5. 1

EON Productions produced No Time To Die

An example of convergence is No Time To Die being accessible to watch on phone.

The Heineken advert presents James Bond as more important than the actor, Daniel Craig; as he is recognised for the role instead of the actor. This highlights the James Bond brand, and therefore increases hype for the film. Also, within the advert, it includes brief snippets of action, almost like a secondary teaser for the content in the film, which will boost the appeal for those interested in action. Due to Heineken being alcohol, the advert is appealed towards adults, and therefore boosts the audience despite only being a 12A. Also, the fact that James Bond chooses Heineken over his traditional martini in the trailer, emphasises the quality of Heineken, and therefore No Time To Die.