C1 Film Posters

 

Wednesday 4th June

Film Poster Introduction

Do Now

1. Universal Pictures

2. Universal Pictures

3. Universal Pictures EON

4. Universal Pictures

5. Universal Pictures Amazon

LO: To explore the aims and conventions of film posters.

1. Walt Disney Pictures, Warner Bros. Pictures, Paramount Pictures, Universal Pictures and Columbia Pictures are the big 5 major Hollywood studios.

2. The main aim of a film marketing campaign is to create awareness, generate excitement, and ultimately, drive ticket sales for the film.

3.Common marketing strategies include content marketing, social media marketing, email marketing, SEO, PPC advertising, influencer marketing, and event marketing.

4. A film poster needs to include: the film title, a tagline, and sometimes the names of key actors or the director.

5.A teaser poster is an early promotional poster for a film, released before the main theatrical poster, to generate initial buzz and intrigue. It typically features a basic design or image with limited plot details, aiming to spark interest without revealing too much. Theatrical posters, on the other hand, are the primary promotional materials for a film, released closer to the theatrical release, and offer a more comprehensive view of the film, including plot details, characters, and the overall tone. 

6. The Marvel Cinematic Universe is a recent film franchise.

Main image - The main image includes the majority of side characters inside the outline of Bond's body. This could connote his control over them, or how they each helped to build his character, and justify how he acts in the film; this also could link to the size of each character. The flaming car connotes that this is an action movie. Since that car is placed at the bottom of the silhouette, it could suggest that this line of work is in his roots, and emphasises his skill and authority. The main image uses recognisable actors (e.g. Daniel Craig, Rami Malek) in order to build anticipation for their performance in an espionage setting. The women are wearing more revealing clothing than the men, suggesting sexual objectification. 

Colour palette - The colour palette mainly uses blue, which may connote sadness or emotional scenes in the film, or may relate to Bond's confident demeanour. However, the blazing orange at the bottom, juxtaposes against the blue, suggesting that the task at hand is troubling, and is beginning to take a toll on Bond (relating to the images in the silhouette).

Typography - A serif font is used, which connotes sophistication and maturity, relating to Bond's wisdom and experience as a spy; which is backed up by the amount of suits, ties and dresses throughout the poster. However, the cut out lines in the text suggests that Bond is still fit for the job, despite the rise of the next generation, which is featured in the film. They also might suggest that there are imperfections in Bond's life.

Narrative - The size of the characters, may suggest the order in which the appear in the narrative, and their position and importance in the story. Guns, explosions and cool cars are featured, to suggest a variety of different action scenes throughout the film. 

Credit block - 007 - the fame of the character spanning over 60 years over the fame of the actor. Mentions the production, distribution companies.

Mise-en-scene - actors - sophisticated dress, smart, mature. Facial expressions - serious film. Setting - Neon lights of a city. Outside rural setting mountain. Car - setting - fire/action, car chase

Release date - The release date is April 2nd, which may be due to Easter approaching, and it being a time where families meet up, and may want to do activities together, such as watching the film in the cinema. Delayed a year and a half

Logo - 007 - Known brand, existing audience, expectations audience

Genre - action based on the mise-en-scene. Props, guns - gun fights. Images of the characters show protagonist and antagonist.

Wednesday 11th June

Film Posters

Do Now

1. A large company that owns smaller companies for different purposes.

2. When multiple things come together to make a new whole (e.g. cross-platform gaming)

3. When multiple media products collaborate to gain a wider audience.

4. A person uses the media for one of 4 purposes: Personal Identity, Information, Entertainment and Social Interaction.

5. When a film tries to bring attention to a film through a variety of means (e.g. posters, trailers, collaborations).

LO: To analyse the film poster set texts effectively.

Sophisticated.

Released 30th September 2021

Release delayed by COVID-19 pandemic.

Produced by EON Productions

Distributed by Universal Pictures

Budget was 250-301 million

Grossed over 774 million dollars

Poster designed by Empire Designs, a British film promotion agency. 

The typographical logo of the film title, No Time to Die is in Futura Black.

Intertextuality

Intertextuality, references to other existing texts.

The montage design, where separate images are laid over each other, references previous Bond films, providing a sense of familiarity.

Propp's character types:

Bond - Hero

Safin - Villain

Q - Donor

Madeline - Princess

Wednesday 18th June

Film Poster and Representation

Do Now

1. References in a text to other existing texts.

2. A storyline.

3. The props, makeup, costumes and lighting that make up a scene.

4. The way text is represented.

5. A type of film with certain codes and conventions

LO: To analyse the film poster for key representations.

Typical male hero in spy action film:

• Suit
• Muscly
• Handsome
• Guns
• Stealthy

The film poster uses media language to create meaning through images. The image of James Bond is the largest, which clearly shows his importance in the franchise, and provides new audiences information about the protagonist. Inside this silhouette, contains all of the other characters, suggesting his control over them, or their influence on his character. His facial expression connotes that he is calm and collected, emphasising his skill at espionage. His formal suit suggests that he is traditional, and still contains values that the previous Bonds before his also had. He is looking to the side, suggesting that his focusses lie elsewhere, rather than the characters within him, which may suggest him trying to escape some former aspects of his life in the film.

Representation Context:

• Several Aston Martins
• Dr Madeline Swann pictured twice on poster
• Nomi being 007 reported prior to film's release
• Minority of racists trolled Lashana Lynch online
• Lynch stated, "We (Black Women) know how it feels to be mis and underrepresented and we know how it feels to yearn for someone, anyone is the world to speak our truth for us when we feel like we don't have a voice. And I'm hoping that my career and my choice in roles and me just being me, authentically, is shining a light on our power."
• 3 guns, not threatening in the poster, ASA states violence shouldn't be glamourised.

Stereotypes:

Bond follows the stereotypes of a spy, action film. Bond is a male, wears a suit, an older and experienced man and is a womaniser. On the poster, Paloma is wearing a dress that seems to be sexualised, which tends to be a stereotype in Bond films. The representations of action on the cover (e.g. flaming car, guns) tend to coincide with an espionage film. Bond also follows the masculine stereotypes of seriousness and formality. However, the character of Nomi completely juxtaposes this stereotypes, with the new 007 being a black woman. This makes Nomi the first black and woman 007, which also does not follow the spy genre. Every character displayed follows Propp's character types, suggesting an simple concept for a storyline.

Representations of gender:

The representations of gender are very varied on the poster. All of the men on the poster seem to have formal attire, with a serious expression. The women on the poster are very contrasted from each other. Nomi has full spy attire on, wielding a gun, defying stereotypes. Paloma has a sexualised dress, but also with a gun, following Bond stereotypes. Swann seems to be a balance of the two, creating a large variety of female role models in the film.

Representations of ethnicity:

Nomi gives a positive representation of ethnicity on the poster, as the first female, black 007. The cast seems to be predominantly despite this.

Representations of age:

Bond is an older man (57), suggesting wisdom and experience

Representations of sexuality: